Last updated: January 22, 2024
Section 1 - About This Policy
Explicit Consent for Sensitive Information. For the collection and processing of personal information deemed sensitive under applicable laws, we will explicitly seek your consent before proceeding. For example, your Social Security Number or Social Insurance Number may be requested when applying for financing or for processing the importation of certain goods.
Withdrawal of Consent. You have the right to withdraw your consent at any time. If you choose to withdraw consent, certain features or services may no longer be available to you. To withdraw consent or make changes to your privacy preferences, please contact us using the details provided below in Section 12.
Section 3 - How We Collect and Use Your Personal Information
Demographic Information and Personal Identifiers
Examples – Information that you may provide including, but not limited to, A family name or given name, company name, billing address or shipping address, online username or identifier, password, date of birth, email address, Social Security Number or Social Insurance Number, telephone number or mobile number, credit card information, gender, marital status, as well as your areas of interest.
Example – Transactional records, specific interests, purchase history, product or Services preferences, family or given name, addresses, and other information that may pertain to the use of Site and Services.
Network and Internet Activity Information
Example – Personal information, including, but not limited to, specific end-user interactions with the Site (clicks, product interactions, engagement time, and conversion events), our Services, advertisements and applications, Internet Protocol address, queries or search terms used to find or access our Site or Services, website visited directly before or after visiting our Site, device identifiers, and browser details.
Purpose – To analyze data, evaluate consumer trends, and then optimize or make changes to our marketing materials and advertisements accordingly, improving Site content, and user experience of the Site and Services.
Example – Email sender and recipient details, timestamps, subject lines, document attachments, chat messages. call logs, social media interactions (shares, posts, comments, messages, and reactions), consent records, and marketing preferences.
Purpose – To provide customer support, ensure legal and regulatory compliance, gather product feedback, engage with consumers, share documentation related to the Services you consent to, distribute marketing or advertising materials, and enhance user experiences.
General Usage of Data
Information Not Included
Publicly Available Information – “Publicly available” information is information that is lawfully accessible and obtainable without restriction through legitimate means from sources that are open to the general public.
Section 4 - Where Personal Information is Obtained
The information from above that we may collect or use is obtained from several sources, including:
Personal Information You Willing Share
Some features of the Services and the Site may require you to directly provide us with certain personal information. You may elect not to provide this information, but doing so may prevent you from using or accessing these features or the Services on the Site. For example, this may include, but is not limited to, personal information collected from subscribing to a newsletter, creating a Site account, placing an order, facilitating the Services, social media interactions, and directly from you over the phone, email, postal mail, or other means of communication. We may also collect personal information that was willingly provided during the exchange of messages, interactions, or conversations with Aurora Generators Inc. from mediums such as email, chat logs, voice, social media, and document sharing.
Personal Information Collected Automatically
Personal information may be collected through the Site or the Services automatically. This may occur with the help of third-party software and services used on the Site, including, but not limited to, cookies, online tracking tools, tags, or third parties. Additional information on third parties and cookies can be found below. These companies may use various methods to, track advertising metrics or effectiveness (when someone clicks on an ad, visits a particular product page on the Site, or which product was purchased and in what quantity).
Personal Information Collected From Third Parties
Our Site may provide links to external sites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Section 5 - Cookies
When you explore or engage with our websites, we (or our third-party providers) may employ “cookies” or similar technologies to customize and improve your browsing experience. A “cookie” refers to a tiny piece of data transmitted to a visitor’s computer or other Internet-connected devices, serving the purpose of uniquely identifying the visitor’s browser or storing specific information and settings within the browser.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. In some cases, the usage or storage of certain cookies may require your consent. On a first visit to the Site, a banner will appear on the home page allowing you to accept, manage, or turn off certain cookies. By continuing to use the Site after encountering the cookies banner exhibited on the homepage, you grant consent to the storage of cookies on your device. If you have any questions about our usage of cookies or to exercise your rights found below, you may contact us with one of the methods below.
Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. For example, cookies are required to make a purchase on the Site. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
Section 6 - How We Disclose Personal Information
With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing with Stripe, data analytics with Google Analytics, customer support, cloud storage, fulfilment and shipping with Canada Post and common LTL carriers).
With business and marketing partners, including, but not limited to, lMeta Platforms, Google, and LinkedIn to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship your products with common freight carriers or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We have, or may have, in the past 12 months shared users’ basic contact details, order/account information, shopping data, and customer support information for the purposes outlined in “How we Collect and Use your Personal Information” and “How we Disclose Personal Information,” with recipients including vendors, business partners, and affiliates. Sensitive personal information has not been used or disclosed to infer characteristics about individuals.
If we deem it necessary to safeguard the rights, property, or well-being of Aurora Generators Inc., our customers, or others, we may disclose information. This may involve sharing information with other entities and organizations to prevent fraud and mitigate credit risks.
Section 7 - Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us. The security of your personal information is important to us. We use various tools and measures in different circumstances that intend to protect personal information such as role based access control, authorization, backups, assessments or periodic reviews, and data minimization. It is essential to acknowledge that no system can be entirely fail-proof against potential risks. We encourage our users and customers to actively participate in safeguarding their personal information.
Third Party Services
While we implement various tools and measures to protect your data, it’s important to note that certain services on our site are facilitated by third-party providers, including, but not limited to, payment processing with Stripe, analytics tools with Google, shipping with common carriers, and cloud storage. These third-party services operate independently, and their security methods and information retention practices are subject to their own policies. Aurora Generators Inc. does not assume liability for the security practices of third-party services. We recommend reviewing the privacy and security policies of these providers to understand how they handle and protect your information. While we strive to collaborate with reputable service providers, your use of such third-party services is governed by their terms and conditions. If you have any concerns about the security of your information with these services, we encourage you to contact them directly.
Our security and data retention practices undergo periodic reviews to ensure alignment with evolving legal requirements and industry standards, with adjustments made as necessary to uphold the principles of privacy and data protection. For any inquiries regarding the retention of your information or to exercise your privacy rights, please refer to Section 12 for details on how to contact us.
Section 8 - Your Privacy Rights and Exercise Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we collect, use, and share your information.
Right to Delete. You may have a right to request that we delete the personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser that you use to visit the Site.
Right to Withdrawal Consent. Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
Based on the relevant legal provisions, there may be instances where access to your rights could be refused, including, when legal requirements necessitate or allow denial, when providing access could adversely affect another individual’s privacy, or to safeguard our rights and assets. We retain the right to exercise our discretion in deciding whether to voluntarily grant you some or all of those rights, irrespective of your place of residence.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
Managing Communication Preferences.
We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt-out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
Verification and Authorization Procedures
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Section 9 - Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below or lodge your complaint with your local data protection authority.
Section 10 - Children’s Data
Section 11 - International Users
Aurora Generators Inc. is located in Canada and operates in compliance with Canadian laws. When accessing the Site from outside of Canada, we may transfer the personal information collected from you to a location outside your jurisdiction, potentially including Canada, so that we may continue to offer our Services to you. Please note that data protection laws in these jurisdictions may not offer the same level of protections as those in your jurisdiction. By using the Site or the Services, you recognize that these laws may provide a different standard of protection, and you consent to the transfer of your personal data to other jurisdictions, including Canada.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
Section 12 - Contact us