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Aurora Generators Inc. Privacy Policy

Last updated: January 22, 2024


Aurora Generators Inc. (“we,” “us,” or “our”) respects your privacy. This Privacy Policy (the “Policy”) outlines how Aurora Generators Inc. collects, uses, discloses, and protects your personal information, the choices available to you concerning your personal information, and details on how to contact us.

Section 1 - About This Policy

This privacy policy is applicable to the offline and online practices regarding the processing of personal information carried out by Aurora Generators Inc. as the data controller, in various interactions, including when you visit, use our services, make a purchase from or related subdomains (the “Site(s)”) or otherwise communicate with us in any other manner (collectively, the “Services”). Throughout this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services. 

This Privacy Policy is governed by the laws of the Province of Ontario, without regard to its conflict of laws principles. Jurisdiction for any claims arising under or out of this Policy shall reside exclusively with the provincial and federal courts within the Province of Ontario. In the event that a court or other competent tribunal deems any provision of this Policy to be invalid, illegal, or unenforceable for any reason, said provision will be either removed or restricted to the minimum extent necessary. This will ensure that the remaining provisions of these terms continue in full force and effect, favouring the interests of Aurora Generators Inc.


Aurora Generators Inc. values transparency and respects your privacy. In certain instances, we may require your explicit consent to collect and process specific categories of personal information. By using our Services, you acknowledge and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

  •  Explicit Consent for Sensitive Information. For the collection and processing of personal information deemed sensitive under applicable laws, we will explicitly seek your consent before proceeding. For example, your Social Security Number or Social Insurance Number may be requested when applying for financing or for processing the importation of certain goods.

  • Withdrawal of Consent. You have the right to withdraw your consent at any time. If you choose to withdraw consent, certain features or services may no longer be available to you. To withdraw consent or make changes to your privacy preferences, please contact us using the details provided below in Section 12.

  • Consent for Cookies. By continuing to use our Site after encountering the cookies banner displayed on the homepage, you grant consent to the storage of cookies on your device. You have the option to manage or disable cookies through your browser settings and with the banner that may appear on the home page of the Site as explained in Section 5 of this Privacy Policy.

Section 2 - Changes To This Privacy Policy

We reserve the right to amend this privacy policy at our discretion at any time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.  We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required. Changes and clarifications will take effect immediately upon their posting on the website. Your continued use of the Services after such changes signifies your acceptance of the updated terms.

Section 3 - How We Collect and Use Your Personal Information

For this Privacy Policy, Aurora Generators Inc. as the data controller, adheres to the principle of data minimization, ensuring that we only collect and process personal information that is necessary for the purposes outlined in this Privacy Policy and with consent when required by applicable laws. 

For this Privacy Policy, personal information encompasses any information that pertains to or may pertain to an identifiable individual either independently or when combined with other information. Namely, personal information, includes, but is not limited to, demographic information and personal identifiers, commercial information, network and internet activity information, commercial information as outlined in this Privacy Policy below.

When providing you with the Services, personal information we collect or have collected about you is from a variety of sources including, but not limited to, the sources as set out below and within this Privacy Policy below. The information that we collect and may use varies depending on how you interact with our Site and use our Services. For example, we collect different information if you make a purchase on the Site, than if you only visit our site. Furthermore, when you use our Services, we collect some information about you even if you do not have an account or make a purchase. In accordance with local law and the contents of this Privacy Policy, examples of personal information we may collect and how we may intend to use it include, but are not limited to:

Demographic Information and Personal Identifiers

Examples – Information that you may provide including, but not limited to, A family name or given name, company name, billing address or shipping address, online username or identifier, password, date of birth, email address, Social Security Number or Social Insurance Number, telephone number or mobile number, credit card information, gender, marital status, as well as your areas of interest.

Purpose – Management of data for effective communication that adheres to privacy laws, Overseeing customer transactions and account management, facilitating order processing (may include applying for financing, collecting payments, and issuing invoices), delivery of products or the Services, sending notifications for order status updates and facilitating returns, addressing inquiries related to this Privacy Policy or our Site or the Services, handling job applications, aggregating user metrics, and distributing promotional and marketing materials comprising of offers, advertisements, and any pertinent information we deem may be of interest by email, text SMS, or postal mail.

Commercial Information

Example – Transactional records, specific interests, purchase history, product or Services preferences, family or given name, addresses, and other information that may pertain to the use of Site and Services.

Purpose – Overseeing customer transactions and account management, facilitating order processing (may include applying for financing, collecting payments, and issuing invoices), delivery of products or the Services, sending notifications for order status updates and facilitating returns, addressing inquiries and communicating with you in relation to this Privacy Policy or our Site or the Services, aggregating user metrics, and distributing promotional and marketing materials comprising of offers, advertisements, and any pertinent information we deem may be of interest by email, text SMS, or postal mail.

Network and Internet Activity Information

Example – Personal information, including, but not limited to, specific end-user interactions with the Site (clicks, product interactions, engagement time, and conversion events), our Services, advertisements and applications, Internet Protocol address, queries or search terms used to find or access our Site or Services, website visited directly before or after visiting our Site, device identifiers, and browser details.

Purpose –  To analyze data, evaluate consumer trends, and then optimize or make changes to our marketing materials and advertisements accordingly, improving Site content, and user experience of the Site and Services.

Communication Information

Example – Email sender and recipient details, timestamps, subject lines, document attachments, chat messages. call logs, social media interactions (shares, posts, comments, messages, and reactions), consent records, and marketing preferences.

Purpose – To provide customer support, ensure legal and regulatory compliance, gather product feedback, engage with consumers, share documentation related to the Services you consent to, distribute marketing or advertising materials, and enhance user experiences.

General Usage of Data

In addition to the specific uses set out in this Privacy Policy above, we may use the information we collect about you to provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Information Not Included

Publicly Available Information – “Publicly available” information is information that is lawfully accessible and obtainable without restriction through legitimate means from sources that are open to the general public.

Non-Attributable Information – For this Privacy Policy, Non-Attributable Information means information that can’t be reasonably or directly linked, identified, or described to an individual.

Section 4 - Where Personal Information is Obtained

The information from above that we may collect or use is obtained from several sources, including:

Personal Information You Willing Share 

Some features of the Services and the Site may require you to directly provide us with certain personal information. You may elect not to provide this information, but doing so may prevent you from using or accessing these features or the Services on the Site. For example, this may include, but is not limited to, personal information collected from subscribing to a newsletter, creating a Site account, placing an order, facilitating the Services, social media interactions, and directly from you over the phone, email, postal mail, or other means of communication. We may also collect personal information that was willingly provided during the exchange of messages, interactions, or conversations with Aurora Generators Inc. from mediums such as email, chat logs, voice, social media, and document sharing.

Personal Information Collected Automatically 

Personal information may be collected through the Site or the Services automatically. This may occur with the help of third-party software and services used on the Site, including, but not limited to, cookies, online tracking tools, tags, or third parties. Additional information on third parties and cookies can be found below. These companies may use various methods to, track advertising metrics or effectiveness (when someone clicks on an ad, visits a particular product page on the Site, or which product was purchased and in what quantity).

Personal Information Collected From Third Parties 

We may collect Personal information that is provided by third parties, which may include vendors and service providers authorized to gather information on our behalf. This encompasses companies supporting our Site and Services, such as Stripe for providing a payment gateway and for processing. Moreover, our payment processors or gateways are involved in collecting payment details (e.g., bank account information, credit or debit card details, billing address) to facilitate payment processing, ensuring the fulfilment of your orders and the provision of requested products or services, as mandated by our contractual obligations. Additionally, your interactions with our Site, emails, or Services, as well as engagement with our advertisements, may lead to the automatic collection of specific data through online tracking technologies like pixels from, but not limited to, Meta Platforms, TikTok, LinkedIn, Reddit, Twitter, Google, and Pinterest, web beacons, software developer kits, third-party libraries, and cookies, either by us or collaborating third parties. Information on the use of cookies can be found below. In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.


Our Site may provide links to external sites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

For these providers, we recommend that you read their privacy policies so you can understand how your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. Once you leave our store’s Site or are redirected to a third-party Sites or application, you are no longer governed by this Privacy Policy or our Sites Terms of Service.

Section 5 - Cookies


When you explore or engage with our websites, we (or our third-party providers) may employ “cookies” or similar technologies to customize and improve your browsing experience. A “cookie” refers to a tiny piece of data transmitted to a visitor’s computer or other Internet-connected devices, serving the purpose of uniquely identifying the visitor’s browser or storing specific information and settings within the browser.

We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and to better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). For example, utilize Google Analytics to track and analyze website traffic, providing insights into user behaviour, and engagement to optimize online performance. We may also permit third parties and services providers to use Cookies on our Site to better tailor the Services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. In some cases, the usage or storage of certain cookies may require your consent. On a first visit to the Site, a banner will appear on the home page allowing you to accept, manage, or turn off certain cookies. By continuing to use the Site after encountering the cookies banner exhibited on the homepage, you grant consent to the storage of cookies on your device. If you have any questions about our usage of cookies or to exercise your rights found below, you may contact us with one of the methods below.

Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. For example, cookies are required to make a purchase on the Site. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Section 6 - How We Disclose Personal Information


In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing with Stripe, data analytics with Google Analytics, customer support, cloud storage, fulfilment and shipping with Canada Post and common LTL carriers).

  • With business and marketing partners, including, but not limited to, lMeta Platforms, Google, and LinkedIn to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

  • When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship your products with common freight carriers or through your use of social media widgets or login integrations, with your consent.

  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, or may have, in the past 12 months shared users’ basic contact details, order/account information, shopping data, and customer support information for the purposes outlined in “How we Collect and Use your Personal Information” and “How we Disclose Personal Information,” with recipients including vendors, business partners, and affiliates. Sensitive personal information has not been used or disclosed to infer characteristics about individuals.

If we deem it necessary to safeguard the rights, property, or well-being of Aurora Generators Inc., our customers, or others, we may disclose information. This may involve sharing information with other entities and organizations to prevent fraud and mitigate credit risks.

Section 7 - Security and Retention of Your Information


Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us. The security of your personal information is important to us. We use various tools and measures in different circumstances that intend to protect personal information such as role based access control, authorization, backups, assessments or periodic reviews, and data minimization. It is essential to acknowledge that no system can be entirely fail-proof against potential risks. We encourage our users and customers to actively participate in safeguarding their personal information.

Our retention practices involve retaining your personal information for a duration reasonably necessary to fulfil the purposes outlined in this Privacy Policy or as disclosed to you at the time of collection. The duration for which we retain your personal information is influenced by various factors such as the necessity to maintain your account, provide ongoing Services, resolve disputes, and enforce contracts and policies. For example, we retain information for your account as long as you hold an account with Aurora Generators Inc., but we may keep purchase history for extended periods to fufil tax, bookkeeping, record keeping, contractual, safety, research, warranty, and compliance obligations. In addition to these retention periods, we may retain your personal information for an additional duration if necessary to protect, defend, or establish our rights, defend against potential claims, or comply with legal obligations.

Third Party Services

While we implement various tools and measures to protect your data, it’s important to note that certain services on our site are facilitated by third-party providers, including, but not limited to, payment processing with Stripe, analytics tools with Google, shipping with common carriers, and cloud storage. These third-party services operate independently, and their security methods and information retention practices are subject to their own policies. Aurora Generators Inc. does not assume liability for the security practices of third-party services. We recommend reviewing the privacy and security policies of these providers to understand how they handle and protect your information. While we strive to collaborate with reputable service providers, your use of such third-party services is governed by their terms and conditions. If you have any concerns about the security of your information with these services, we encourage you to contact them directly.

Our security and data retention  practices undergo periodic reviews to ensure alignment with evolving legal requirements and industry standards, with adjustments made as necessary to uphold the principles of privacy and data protection. For any inquiries regarding the retention of your information or to exercise your privacy rights, please refer to Section 12 for details on how to contact us.

Section 8 - Your Privacy Rights and Exercise Choices


Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we collect, use, and share your information.

  • Right to Delete. You may have a right to request that we delete the personal information we maintain about you.

  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser that you use to visit the Site.

  • Right to Withdrawal Consent. Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

  • Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.

Based on the relevant legal provisions, there may be instances where access to your rights could be refused, including, when legal requirements necessitate or allow denial, when providing access could adversely affect another individual’s privacy, or to safeguard our rights and assets. We retain the right to exercise our discretion in deciding whether to voluntarily grant you some or all of those rights, irrespective of your place of residence.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

Managing Communication Preferences.

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt-out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

Verification and Authorization Procedures

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Section 9 - Complaints


If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below or lodge your complaint with your local data protection authority.


Section 10 - Children’s Data


Our Site and The Services are not intended to be used by children under the age of 18, and we do not knowingly collect any personal information about children. If you are under the age of 18, you should not use our Services, or the site, provide any information through the Site, including but not limited to, address, telephone number, email address, contact name, or any of the Aurora Generators Inc. Services and features offered on the Site or elsewhere. If you are the parent or guardian of a child who has provided us with their personal information, contact us immediately at or by using the other contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 18 years of age. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 18 years of age, as defined by applicable law. We reserve the right to update our practices in compliance with evolving regulations, and any material changes will be reflected in this Privacy Policy.


Section 11 - International Users​


Aurora Generators Inc. is located in Canada and operates in compliance with Canadian laws. When accessing the Site from outside of Canada, we may transfer the personal information collected from you to a location outside your jurisdiction, potentially including Canada, so that we may continue to offer our Services to you. Please note that data protection laws in these jurisdictions may not offer the same level of protections as those in your jurisdiction. By using the Site or the Services, you recognize that these laws may provide a different standard of protection, and you consent to the transfer of your personal data to other jurisdictions, including Canada.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Section 12 - Contact us​

If you would like to exercise any of the rights available to you including access, correct, amend, or delete your personal data, register a complaint, or have questions about our privacy practices or Privacy Policy, please contact our Data Protection Officer at:

Phone: 1-877-510-6807


Mailing Address: Aurora Generators, 195 Pony Drive #2, Newmarket, Ontario Canada L3Y7B5

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